Furison: January 2011

Wednesday, January 26, 2011

Super StreetBike Feb Issue Features: AGV Sport Bella Jacket

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Friday, January 14, 2011

SIDI Crossfire's on the Cover of Dirt Bike February 2011 Issue

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Thursday, January 13, 2011

New for 2011 SIDI ST Feature in Sport Rider

New for 2011 SIDI ST Feature in Sport Rider: March 2011 Issue

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VEMAR Jiano EVO TC Feature in MPN

Check out the January 2011 Issue of MPN: ESSENTIALS Gear - VEMAR Jiano EVO TC Feature.

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New Sidi rider wins his first race of 2011-Cycle News

Pearson's The One At Parker 250

"Pearson would end up with a winning margin of more than 16 minutes, unofficially, completing the three laps in four hours, 21 minutes, 19 seconds."

Read the Full Article @ Cycle News:http://www.cyclenews.com/articles/off-road/2011/01/10/pearson-the-one-at-parker

Monday, January 10, 2011

Words from our Fearless Leader: Motonation's Bill Berroth: Don't back off Promotions

Bill Berroth, president of Motonation, on what he learned in 2010.

"Dealernews: What is your gameplan for taking on 2011? What specific changes are you making?

Bill Berroth: Honestly, Motonation is planning on 2011 being another challenging year. That said, Sidi has done a great job getting us some exciting new price-point boots that should fit the market conditions very well. This is a major change from Sidi, which usually tries to build the best product possible with no consideration of price points. Other than that, we have found that Motonation’s limited distribution policy on the AGV Sport, Sidi and Vemar brands serve us well in a challenging economic environment."

Read the full article: http://www.dealernews.com/dealernews/Bill-Berroth-president-of-Motonation/ArticleStandard/Article/detail/701809

Thursday, January 6, 2011

City Bike January 2011 Issue Feature the Vemar Jiano EVO TC

City Bike January 2011 Issue Features the Vemar Jiano EVO TC

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Wednesday, January 5, 2011

NEW 2011 SIDI Boots featured in Dealer News Dec. Issue

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SIDI Crossfire's Grace the Cover of Trail Rider Magazine

SIDI Crossfire's Grace the Cover of Trail Rider January 2011 Issue

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Tuesday, January 4, 2011

AGV Sport Excursion Kevlar Pant Featured in Winter 20010 Issue of Overland Journal

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SIDI Adventure Gore-Tex Preview in Dirt Rider

SIDI Adventure Gore-Tex Preview in the February 2011 Issue of Dirt Rider

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Monday, January 3, 2011

Geoff May renews his agreement with Sidi boots!

Motonation is glad to announce that one of America’s top road racers, Geoff May has extended his relationship with Sidi boots thru the 2011 season. Geoff will be one of the favorites to score many AMA national podiums in American Superbike series on his thundering Buell and in his Sidi Vortice boots!

Motonation exclusively represents Sidi in the USA. See the complete line at www.motonation.com

Photo Thanks to Ultimate Motorcycling http://www.ultimatemotorcycling.com/

Vortice Air Feature on www2.2wf.com

The Sidi name is well known since it is one of the most popular brands amongst professional and amateur racers all over the world.

The first thing that caught my attention was the added protection around the ankle area. All riders fall, racers simply fall more often and we know the next crash is out there. My ankles are scarred up inside and out since both dirt & road riding can have motorcycles can end up on top of your ankles during crashes. This Sidi protection system is called an External Ankle Brace system and it surely provides a new level of protection to the ankle while still allowing enough movement to adjust your feet during track riding & racing.

READ THE ENTIRE ARTICLE AT: http://www2.2wf.com/index.php/product-reviews/riding-gear-menu/898-sidi-vortice-air

Nathan Woods re-signs with Sidi boots!

Nathan Woods re-signs with SIDI boots!

Motonation is proud to announce that one of America’s top off road riders: Nathan Woods, has extended his relationship with Sidi boots through the 2011 season. Nathan and his new KTM ride have to be one of the favorites to win a few of the 2011 WORCS events in his Sidi Crossfire boots!

Motonation exclusively represents Sidi in the USA. See the complete line at www.motonation.com

Two time GNCC XC2 Champion, Kailub Russell in Sidi thru 2011!

Two time GNCC XC2 Champion, Kailub Russell in SIDI thru 2011!

2009 and 2010 GNCC XC2 Champion (and Sidi rider) Kailub Russell has renewed his commitment to Sidi boots thru the end of the 2011 season.