Thursday, August 11, 2011
Aston Martin Car
Aston Martin: How Recycled Platforms and Eight-Year-Old Tech Could be the Brand’s Downfall Unlike Bentley, Lamborghini, Ferrari and Rolls-Royce – who are owned by highly successful mainstream brands Volkswagen, Audi, Fiat and BMW respectively – specialist manufacturers such as Aston Martin have a hard time in the market. Whereas a company like Mercedes-Benz can afford to spend €5 billion (US
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